The desk is built in and is great at exam time! Somany brands thinkthey'reabove the customer butthey'renot. If bright and bold colour is what you're looking for, Marielle Wyse is your woman and Wyse London your brand. Introducing Wyse London, the Cool Cashmere Company I started collecting flower pictures and got so many I knew they had to go on the wall (top picture). Lucinda Chambers, founder of digital shopping platform Collagerie, and formerly fashion director of Vogue for 25 years, says: There is an appetite for finding this one thing whether that thing is ultra-luxe or very affordable because otherwise the choice is overwhelming. Podcast: In conversation with Marielle Wyse, Founder, Wyse London - more2 You'vegot nice sunglasses andyouregood to go. Share this article. Ibought the fabric for the curtains from a shop in Ludlow and the cupboards are all made to measure. Its fabulous. My grandma, Vera who was 52 when I was born liked to be what she termed smart, but definitely conformed to standards of what was acceptable at the time. In fact,Ican'tdraw brilliantly butmydaughter'sactually goneinto fashion school andshe'smuch better than me. Create your own unique website with customizable templates. However, what I had not counted on was that her daughter and mother would also shop from me. Andwho were you designing yourfirst five jumpersfor? And they are scared that if they wear whatever they want it will be wrong. In the run-up to a 50th birthday, a lot of anxious thoughts loom large for many people: the volume of stuff youve accumulated over your adult life; the environmental cost of all that stuff; and the awareness that these things dont really matter when millions of people are using food banks. Wed love to hear from you. Marielle Wyse is the founder and CEO of the clothing brand, Wyse London. Published: 22:04 GMT, 24 September 2017 | Updated: 23:14 GMT, 24 September 2017, Marielle Wyse (pictured), 53, was inspired to design knitwear whilst visiting an upmarket store. She lives in London with her husband, Ed, and two children. Hope recently sought crowdfunding from its 20,000 customers after two investors pulled out. The whole landscape is going to change,"' recalls Marielle, the founder of five-year-old knitwear-centric brand Wyse London (and a woman whose quick smile and twinkly eyes make her chirpier. Here, we speak to Hannah Merrick-Jones, Group Programme Director and B Corp project leader, about the journey the company went on to attain its B Corp status, delivering on promises and aspirations, and what it means for the future of the business. The island is great as the kids are always chatting to me there. And I love Ash shoes. She says it took her about another seven or eight years before she truly, properly realised that she just didnt care what other people think and began to wear whatever she felt like. I love a sheepskin rug so cosy! As with anything,it'snot a foregone conclusion. Just do it philosophy? Overwhelm has taken the pleasure out of clothes shopping. And one day,ten years later, I was a stay-at-home mum and I just thoughtI need to start doing something. Women's fashion brand Wyse London is taking the world by storm. Yes, soour online isvery,very busywhich isgreatandweveonlyeverdone just little pop-ups which are sampling-type things. Shop New In. ButwhenI was achildI made all my ownclothes,so it taps intothat. Thank you for inviting me,Sorcha, thank you. And my friends. Sorcha:Picking up onyour InstagramLives, I know youdo thempretty regularlyandI'vewatched a couple of them. I want to try and get themrightsoittakesa bit of time. She did have a personal style and occasionally wore very loud earrings. 20 Picture Quotes. 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Do they surprise you sometimes? As well as celebrating its 25th anniversary, this year luxury travel and lifestyle concierge service Ten Lifestyle Group has just announced its B Corp status becoming the first such company in the world to achieve this. I have no truck with "age-appropriateness" and being able to "pull off" a look after 30. Jeans: Seventy+Mochi, shirt: Finery, cardigan: Sezane, blazer: Hush, bag: jigsaw. Hood is also ex-Vogue and in her 30s. Sorcha:Yesof course! To be honest with you, it waslovelyand they were greatjumpersbut I findthatitsnoise I don't needat the moment. Insight Ithink clothes have always been in my blood soitsreally difficultto describe where it comes from. Reinforces my point, to be honest - the model in question is about my level in the glam stakes (i.e. recently sought crowdfunding from its 20,000. Can you tell me aboutthat? I hoped this one would be different, but when I put it on at home, it wasnt quite long enough and showed my tummy. in themiddle of September. We have seen it all on social media and are being told all the time what to wear and how to wear it This adds to the pressure of being a little bit older and trying to keep it all together., She sees her main task as reducing what she calls her clients overload too many clothes, not enough storage space, the pressure to buy more. I think being business-minded because my natural comfort zone is to be in piles of swatches and colors and things like that. Never ever being a slave to fashion its just not me. I think the thing aboutWyseis thatit'sabout real life. But what if you feel too old to wear something? Wedgwood's Alice Bastin shares her Out of Office essentials, In our Out of Office interview series, we speak to Walpole member and partner executives at the top of their game about how they live their lives away from their desks the habits that help them decompress, the activities that re-centre their minds, and the little luxuries that they can't live without. Request a copy of our latest lookbook here. Marielle Wyse, 53, set up Wyse London luxury cashmere in 2014. One comment I often get is that they are so easy to wear. How would you style one of your jumpers for day/night? They only serve people who want to make money out of us., Her own rules? . Monoprix for basics like t shirts, socks etc. marielle wyse husband I'mproud of the productbecause,you know, a rubbish productmeansrubbish sales. In fact,Ican'tdraw brilliantly butmydaughter'sactually goneinto fashion school andshe'smuch better than me. Marielle:No. It isverybusy,my head isin several million places butit'sgood to be busy. They are so versatile and go under our dungarees or with any of our chunky cardigans. FC: Which was the first-ever piece that you designed? . Idon'twant to do them wrong. But if I had, I would have imagined wearing what my late grandmother called slacks (elasticated-waist trousers), long-line ribbed cardigans with large ornate buttons and comfortable shoes from Clarks. When I was growing up in the 1970s, I would not have given much thought to fashion for the over-50s and what I might wear if I had the good fortune to live to see such obscene decrepitude. Style is worth bothering with, she says, because it is so life-enhancing. Butfirst things first, how are you doing? | Thank you for inviting me,Sorcha, thank you. Did you have formal training? FC: Currently which is your favourite piece and how do you wear it? Thats in your head, Chambers says. Who Is Marielle Wyse? - FAQS Clear Butwe'regoing to do our first store on MaryleboneHigh Street whichwe'reopening(all being well!) This autumn, Im returning to Paris to look for a shop within department store Galeries Lafayette. But then again, maybe I wouldn't have tapped into the same market that I'm tapping into now. My Uniform: cashmere designer Marielle Wyse of Wyse London - Wear & Where . My career has spanned from working in the fashion department of Elle magazine to being a natural history documentary maker at the BBC. Part of the Daily Mail, The Mail on Sunday & Metro Media Group, Was Cameron Robbins killed by a SHARK after he jumped off party boat? Soit'slike this huge market research tool at your fingertipsand it costs nothing. She served with a sense of duty, purpose . Sorcha:Thatsreally lovely. 30. Sometimes I think people can think about it the other way. Marielle Wyse of Wyse London Her home in West London is the Wyse London office, showroom and warehouse. Read more. Marielle:I think being business-minded because my natural comfort zone is to be in piles of swatches and colors and things like that. I see it very clearly. Join Facebook to connect with Marielle Wyse and others you may know. The cushions were from a shop in the South of France I cant remember where but my husband wasnt very happy when I turned up with a load of bags The Love picture was done by my friend Charlotte fromDandystar. All Rights Reserved. We havent had it for a few yearsand we're bringing it back. Butso much of it is common sense andas long asyouapplysomesort of rationalthought toit,itmakes sense. When you take meout of the equation, the brand hashuge potentialbecausethere is a forgottenwomanandsheneeds to feel elevated. SoI just looked at everybody and I saidto cancelevery order because Ididn'tknow if thoseshopsweregoing toopen. Ive picked things up on my travels over the years.. Itsquite an unusual thing for a brand to do to. Youhave togoaboutlearning the business aspectand finessing it. And is there aWyseMenscoming downthe line? I think knowing whoit'sfor really helps. It'sas simple as that soI knowwe'vegot wonderful product. I mean,werenotevenfinessing it, just learning it is key for me. Can you tell me why you decided to do that and thenhow you did it? This has been both my childrens room as they used to have bunk beds, but now it is my sons as my daughter is on the floor up. Many brands which have emerged as successful competitors for the post-midlife-crisis market rarely trumpet their demographic, aiming instead for the suggestion of an ageless customer: Boden, Autograph at M&S, Mint Velvet, Me+Em, Toast, Sosandar, Jigsaw, Anthropologie. It's a jumper that I made, alittle cashmere jumperwithLurex thread and itwas named after my daughter. I'd had a wonderful career making documentaries for the BBC, but couldn't do the travelling any more. How To Own The Room. Well, we're reissuing a jumper(we fitted it just a few minutes ago, actually!). Soitsexciting! What would be the most valuable thing you could tell them? Marielle advises remembering the thing you used to run to as a child and reveals how the Covid lockdowns . Launching series 20 with a splash of colour and pizazz, Viv talks to fashion label guru, Marielle Wyse, about finding that thing you love and doing with all your heart. The comments below have not been moderated. Also, my husband is a journalist, so the lifestyle element of the brand was integral to Hush from the start and something we probably did before anyone else. Marielle:[Laughs]The thing aboutWyseMensis We did a little bit ofWyseMensbutbasicallyitsthe woman who buys for the man andmenjustdon'tlike shopping. Sorcha:Andwhatsyour vision forWyseoverthe next 5 or 10 years? I love anything a bit metallic, so I guess the number one for me is the lurex threaded sweatshirt; the gold thread ones in particular, as I love to wear gold jewellery. Marielle's French mother gave her some invaluable beauty advice at a very young age. And as afinal question before we wrap up:is there any product thatyou'vemade that youcan look back on andsayis yourfavourite? When you take meout of the equation, the brand hashuge potentialbecausethere is a forgottenwomanandsheneeds to feel elevated. In 2014, I was 49 and getting back into work after eight years bringing up my children. MW: I have had several lives in fashion. not very) but wears some fun clothes, looks confident and together. I think itwas Coco Chanelwhosaidto alwaystake one thing off before you go out the door andthere'sa little bit of that in them. L-R: Jeans: boden, shirt: Arket, cardigan: Whistles, tote bag: Aspinal of London. ButI think customerslike that because they relate to it. MEET: Wyse London - lifeofyablon.com US states with the worst drivers EXPOSED: Texas tops chart, followed by Louisiana and Kansas so where does YOUR area rank? We are always perusing the Wear & Where Blog and love reading all about Wyse World's Founder Marielle's beautiful home so wanted to share it with you too. 07/02/2021 18:58. Thats sospecial, welcome back, Jumper #3! Theres been huge demand from customers forus to have astorepresence so they can see our product in the flesh. ButwhenI was achildI made all my ownclothes,so it taps intothat. Plusenergy levels! "She encompasses everything about a Wyse lady," Wyse says.. Learn more about Wyses namesake brand, and brighten up your January with her happy clothes. I started at Elle magazine in the late 1980s, booking supermodels, flying girls on Concorde to shoots etc. Words: Vicky Mayer What made you set up the company? I love howyou justpick up adress and put on a cardiganover itand say to your customers:well, what do you think of this? 2023 Facebook gives people the power to share and makes the world more open and connected. But actually, it is not only the fantastic celebrities but also our valued fabulous customers. Well,if itain'tbroke,don'tfix it! Buy better. She sees women in their 60s and 70s in the street and thinks, Oh! Somany brands thinkthey'reabove the customer butthey'renot. We've over-ordered,we'vemade every single mistake in the booksoit'snota definitecalculationbut itdoes give youan inclination. After all, for Marielle, more is more, and this design ethos has become a signature of hers. 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Sorcha: Now, foranyonewhodoesn'tknow,in a former lifeMariellewas a documentarymaker for the BBCbeforemaking the leap into thebig,bad worldofdirect-to-consumerfashion when she foundedWysein 2014. Unrivaled Style, The Carlton Cannes Is The Best And Newly Renovated Address In The Cte DAzur, Penhaligons New Scent Solaris Is Created With The Sun In Mind, Rebecca Vallances Pajamas And Amenity Kits For Qantas Are An Ode To New York City, Fathers Day Gift Guide: The Best Quiet Luxury Looks For Dad, Reina Olga Join Forces With Valentina Ferragni Studio For New Capsule Collection, You Can Now Get Hollywoods Favorite Facial At Home, Thanks To This Potent Product Duo, 8 Celebrity Style Lessons From Cannes To Adopt This Summer. We know we are not supposed to ask this question any more, and that its body-shaming and self-hatred but somehow the question is still here. But what sticks out me is it's generally a woman wearing clothes she really can't carry off. Whats your go-to uniform? Marielle Wyse, the British fashion brand's founder, says she was "so thrilled" to see Middleton wearing her design on the cover. And if somethingisn'teasy and you have to think about it, forget it. The lights are from theConran shopand the dresser is a huge vintage one from Julian Barnes antiques. And best of luck with the new store opening, Icantwait to pop in and see it,Imsureitllbe beautiful. WYSE London. I was amazed to find they currently have a padded dark khaki gilet for 76, which I am tempted to buy in honour of my grandma. But we are doing coats and things like that. You're never available!Soit's quite funnyandnow I've provento them that you can achieve things in life if you try. A beautiful throw from The White Company to protect my sofa from my mucky teenage kids. We're with the hero brands - YOU Magazine They have great bits of homewear. The charity shop dream was to find secondhand items from Jaeger, Windsmoor, Planet or the holy grail Dannimac. Ive always loved cashmere jumpers, but never could find what I liked at the price I liked: it was either too expensive and fussy, or too high fashion, or just plain and boring. And whilewereon that topic, I knowyouvehad an insane year but what are you most proudof having achieved with Wyse? "I've always loved cashmere jumpers," she explains, "but never could find what I liked at the price I liked. I mean, honestly,throw and go, you know? And why do you think that is? Well, we're reissuing a jumper(we fitted it just a few minutes ago, actually!). Yesof course! And, you know,it'snot particularly glamorous. The mother buys it, the daughter borrows it. The insider beauty edit: cashmere designer Marielle Wyse - Get The Gloss Theyre like a cool dressy t-shirt and have almost become my stylish staple uniform. That would be Marielle Wyse, the founder of Wyse London cashmere . Male Disneyland employee with a mustache dressed as a 'Fairy Godmother's apprentice' sparks backlash. Marielle:Yes,it'sunusual in thatit'sdemystifying the brand. Find an item from a brand that really fits you and suits you and stick with it. Marielle Wyse is on a mission to make happy clothes, and so, cue Wyse London that offers everything from cardigans with rainbow colorways to swishy sequin skirts, and cute scallop dungarees. And my friends. I wanted a lovely open squishy sofa led space where we could all hang out together and chat together. Everyone else was in Chanel, or lookalike Chanel. Marielle Wyse - Facebook Ihaveand Ilove it. See the full collection on wyselondon.co.uk. 30. Marielle Wyse, Wyse London. During her pandemic Instagram Lives, she holds up garments and encourages feedback from customers and followers . New footage showing shadowy image in water could explain why high school baseball star, 18, swam away from life preserver, You take the highroad! Butwe'regoing to do our first store on MaryleboneHigh Street whichwe'reopening(all being well!) Podcast. Youdontsay thanks to Covid for much! This London-based designer turned her hobby into a profession, and it all started with cashmere sweaters, but with a twist. Rebecca Turn Up Jean - Rinse Denim by Wyse London. Can you tell me why you decided to do that and thenhow you did it? ButI think customerslike that because they relate to it. Clothes were a pleasure. It was always something thatI wanted to wear so I had an idea of what the price point would be and what the design would be. Today, we sell more than 5,000 jumpers a year and have just done an exclusive range for John Lewis. I opted for loose shapes in chic shades, with a pop of colour or Lurex detail around the neck. I think that's number oneand number twois the team. And can you tell me a little bit aboutthenewstore thatyoureopening? Ultimately happy clothes! Sorcha:Yes, you cantell you enjoy itandthere'ssomething lovelyand human about it whichreally connects well with people. Sorcha:And can you tell me whatstylesor productsyourelookingforwardto for AW21?
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