Product Seeding 17% of businesses say they spend more than half of their marketing budget on influencer marketing. Paying Influencers: Is Giving Them a Product Enough? Log In The Creator Marketplace IZEA Flex IZEAx (Legacy) BrandGraph Sign Up Support & Help Knowledge Base Contact Support Resources How to Ask an Influencer to Promote Your Product December 20, 20225 min read Reaching out to an influencer with a cold call or email can be a bit daunting. $(".menu-custom-mega-menu-2023-container").mouseleave(//When you leave the menu completely all menus disappear In the template above, youre going to focus on the fact that you are one of their followers. Retain Brand Loyalists It's easy to get swayed by a big follower count on influencer profiles. 7 influencer email templates to boost your outreach - Upfluence In that case, youll just need to be patient. That [insert recent example] looked incredible. My name is Cade and I handle influencer relationships for Pure Rose were looking to work with influencers interested in the health, yoga, and beauty spaces. With that out of the way, lets dive into the templates! Besides collaboration on social media, they may want to attend a brand event in the future. Include a clear call to action and contact . That doesn't mean you must stop trying to get in touch with them. Second, everyone loves a promotion. For example, if you are selling environmentally safe beauty products, you cannot use an influencer who promotes products that make use of animal testing. Instagram DMs allow you to be more casual and direct. Focus your outreach email on what the influencer stands to gain from entering into a business relationship with you. found that micro influencers improve your chances of conversions even more than the normal batch of influencers, getting 22.2 times more conversations than average when they recommended products to their audience. Simplify Creator Payments Let me know if youd be interested. CareersJoin a company certified by Great Place(s) to Work. Were not alone, either. Free Product and Sample Product 4. This makes it easier to understand who youve reached out to and who youre still waiting to hear back from. My videos [LINK TO YOUR TIKTOK CHANNEL] gets [XX] viewers per month [OR SELECT SOME OTHER SUITABLE STATISTICS FROM YOUR ANALYTICS]. Use emails to give a more in-depth explanation of your brand or products. Keep your general email template customizable with dynamic fields. ABSOLUT Planet Earth's Favorite Vodka Campaign 2. And you can damage your brand and reputation working with the wrong influencer. Thank you! Optimize With Data It did so to clamp down on wasteful and unnecessary expenditure online, after it realised that a lot of its digital marketing was making no difference to sales. You cant simply send them something and sit back while you wait for the referrals to flood in. It also means that influencers with smaller followings could work better for you than celebrities with large numbers of followers. Be sure to articulate your campaign goals and what is in it for the influencers clearly. jQuery(".menu-custom-mega-menu-2023-container > ul > li > a").removeClass("hovering"); It was last updated November 21, 2022. If you dont know their first name, stick to a more generic greeting. So, you must include the following elements in your initial influencer outreach message to foster collaboration: An enticing introduction - Treat this like your elevator pitch with a few examples. GRIN Time Saving CalculatorFind out how much time GRIN can save you. Remember that the better you pick your influencers, the better the relationship will be. Thats why its so important to level up with a proven pitching strategy. DMs should be short, sweet and to the point. Having a few posts that you've written or having your stuff featured/reviewed on other smaller blogs 1: gives you some credibility and shows you've worked with people before, 2: gives you posts to link to in your email, and 3: is good practice before reaching out to a bigtime blogger. You are here: Small but meaningful gestures could help you not just get a shoutout on their feed but also form a friendly relationship with the influencer. This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. Are you in need of a guest WiFi system for your company? Fact: one-third of recipients will open an email based on the subject line alone. Social media stars are busy people. of Louder Online. Customer Advocates We would send you a set of our products to try and also a few to host a giveaway for your followers. Before contacting any influencers, you should first set marketing goals and objectives for your campaigns in your influencer marketing strategy. Influencers who become your brand ambassadors may even display their affiliate links on their social media bios and profiles. Most often, they're on Instagram. Then, see how long it takes you to craft your messages. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, '540ef26b-7b55-4961-b3d6-3a3960c26031', {"useNewLoader":"true","region":"na1"}); Reaching out to influencers may seem daunting. But many things that set quality influencers apart are not that obvious. TrustRadius Think of them as business partners you don't just go into business with anyone without first making sure they're the right fit for you. Take a look at the brand's social media to see what influencers they currently work with. Be sincere by adding the personal touches that you would use in regular business emails to colleagues or acquaintances. On Demand Webinars Slider It's all about nurturing a long-term relationship with them and getting them to trust your brand. This is pretty much the max word count before your message cuts off. We would also like to invite you to our affiliate program theres a significant commissionrate. By engaging with them before you reach out, they are more likely to recognise you when you email them, and chances are better that you will get a positive response. - Kristen. Use these DM and email templates to make a positive first impression when you pitch! The best brand-influencer relationships last, . We've been following your Instagram and love your posts on [insert topic]. A beginners guide to creator management. Schedule: Keep ad scheduling set to "Run ads all the time" because sponsored messages currently do not support ads scheduling. 7 collaboration email templates to use today - Optimizely DownloadablesGuides & whitepapers to help you scale.Downloadables No Middleman Our signature Rose Nectar has begun to pick up a lot of attention recently and wed like your help carrying the momentum. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, 'af9806b1-039d-412c-a3e0-40a8f17d6c49', {"useNewLoader":"true","region":"na1"}); Subject lines are crucial when it comes to email outreach. Dont be afraid to let your personality shine through, either! But these tips dont mean you should be taking over the content creation process (influencers certainly wont warm to that). Integrations You need to perfect your pitch! Thanks! Gathering a few personal details can help you make reaching out more authentic and even improve your ability to negotiate. function leaveMenu(){ Find more influencers that match your high-performing creators. } Were keen to collaborate and help you to develop your ideas in your authentic style. Aquire More Customers For example, an influencer might appear to have a huge following, but when you look at their engagement stats, it could turn out they pay a lot of their followers or make use of other irregular methods to boost engagement, such as Instagram pods. Try to keep enough wiggle room in the arrangement that you can negotiate once the influencer has responded. How do you do this? My name is [name] and Im the [position[ at [company]. What's in it for them? Its creepy to get a partnership offer with a brand that doesnt tell you who they are and what they do. It is no wonder that brands are so focused on using influencers and are often willing to pay fortunes for a mention. Add product links, descriptions, and images to bring your products to life in the body of the email. We thought that you would like to be the first to know. Step 1: Do Your Research Thoroughly. Are they accepting free products already? firstLevelMenuItemHover.call(this); function(){ This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. Wed love to get your thoughts and for you to share your opinion with your followers. You can help them do that by offering to feature your products, but more is needed. However, not . Asking an influencer to promote a giveaway: Hi Sarah, your 350K followers will be happy to get these products for free. Something like, Hey, we think youre really cool. Because you only have one shot to make a fabulous first impression. Their favorites were then combined into this proven message. Discover creators faster and easier with our Chrome extension. jQuery(this).siblings(".sub-menu").find("li:first > a").attr("aria-expanded", "true"); How to write influencer outreach emails - with examples Experienced influencers have preferred communication channels when interacting with brands. How to Ask an Influencer to Promote Your Product | GRIN These questions are common for beginner influencer marketers. Under Page & Links, select the Facebook Page you'd like your ad campaign connected to. What information can you give them that will make them trust you enough to work with you? Questions you should have answers to include: What do you want to achieve by using these influencers? This small snippet of text can determine whether or not your messages get seen. Facebook Sponsored Messages: Tips & Best Practices to Promote Your Offer The goal of your subject line is two-fold: Below are some sample influencer collaboration email subject lines you can swipe. }); . When composing your outreach message, make sure to keep your pitch focused on what you love about that influencer. Be available for questions and feedback from the influencer. Do you like their content? 2023 Influencer Marketing Predictions Oops! Pro-tip: Don't expect anything in return when sending an influencer free product. In fact, Experticityfound that micro influencers improve your chances of conversions even more than the normal batch of influencers, getting 22.2 times more conversations than average when they recommended products to their audience. Would you be interested in checking it out and providing a review on. Is it better to reach out via email or DM (direct message)? Be real, ask them how they are and engage them on what is important to them. 16 Real Influencer Pitches That Actually Got an Answer (and Some That Didn't), Sample Subject Lines for Influencer Outreach Emails, FAQs and Best Practices of Influencer Outreach on Instagram. You will also waste your budget on influencers who do not influence potential customers, thus getting no ROI. Join the New Era of Paid Media Great to meet you! } Everyone may be online these days, but that doesn't mean they're engaging with your marketing. Wait a week or two after your initial outreach message. if(jQuery(this).parent().hasClass("menu-vertical")){ Look out for mentions of press packs on their website, too. Do Not Sell My Personal Information (California), Why you are interested in partnering with this influencer. 360 Creator View Finance This is another reason why brevity is important. This shows you understand how influencers can protect their niche following and their brand. How to Write the Perfect Influencer Outreach Email Template One way to do this, for example, is to offer them a free sample or product to test. When considering how to ask an influencer to promote your product, what do you say? Foster a relationship that focuses on your mutual admiration for their content and your brand. If you are confident that your product will get positive feedback, you can request a fresh product review from the influencer, as illustrated above. Health & Fitness $("#div-c962b39").focus( //When screen reader focuses on grin logo to the left of the nav menu Promotion announcement email 5 samples and templates - Flowrite //Main Menu functionality when keyboard focusing: Lastly, because it is a relatively short message and broken up into paragraphs, any extra words are easier for the influencer to digest. We hope our samples and best practices can help! Hi {recipient name}, I hope this email finds you well. Were big fans of your content and look forward to working together! My name is Kristen and I work for Flex. Weve got you covered! Using this approach breaks down if you forget to introduce yourself at the outset. This will help you get a better idea of their brand and whether their messaging is a good fit for you. NewsGet the scoop on all things GRIN.News There is an art to approaching influencers. Customer ReferralsSpread the word about GRIN, and earn rewards. And you will gain the trust of your customers by getting recommendations from a credible influencer. You likely dont have to look hard. Define Your Goals. Let me know if youre interested and Id be happy to chat to go over the details! You can build a working relationship that matches both of your needs. ); One of the world's biggest brands. 1. Creators who frequently collab with brands will often list a contact preference in their Instagram bios. Were so excited to have you join our team! How To Launch An INFLUENCER MARKETING CAMPAIGN in 7 Simple - YouTube In fact, by redirecting the remaining digital advertising budget to different channels, it increased its reach by 10%. Thats why brands should try to cast a wide net of relevant influencers. Instead of focusing on free products or post requirements, devote your first message to establishing a connection to the influencer. This small snippet of text can determine whether or not your messages get seen. This is a particularly good one to use for micro influencers as they are more likely to make use of this and give you brand exposure. Learning CenterCreator management for all skill levels.Visit the Learning Center G2 User What makes an influencer want to work with you? //Main Menu functionality when hovering: Watch 2-Min Demo Express your willingness to collaborate with the influencer. Here are some incredible stats on its meteoric rise. Please let us know if interested, and well share details. Why is Influencer Outreach Important? Moving on to the body of the email keep it short. jQuery(".menu-slider-container").slick("unslick"); They can include raising brand awareness, creating content, or increasing sales. jQuery(".menu-custom-mega-menu-2023-container > ul > li > a").attr("aria-expanded", "false"); How to Contact Instagram Influencers: The Perfect Process for 2021 so that you get a fuller view of that influencers audience relationships. Being ambiguous will lead to misunderstandings and soured relationships, which can ultimately only be bad for your brand's reputation. Irvine | San Francisco | San Diego | Los Angeles | Dallas | Salt Lake | Boston | Las Vegas | Austin | Portland |, Irvine | San Francisco | San Diego | Los Angeles | Dallas | Salt Lake | Boston | Las Vegas | Austin | Seattle | Portland |. Since you're also focused on healthy living, wed love to talk more in-depth with you about our mission and how we see you being a part of it. Make sure that the influencers you work with actually have influence in your industry and their brand matches your brands values. Follower counts can help you gauge the size of an influencers audience, but the number of followers cant tell you how connected that influencer is with members of their audience. Twitter is a great place to alert someone to the fact that you've sent them an email and are still waiting for a response. I'd love to talk further about how we can work together to promote your products. jQuery(".menu-custom-mega-menu-2023-container .menu-vertical > ul > li > a").removeClass("hovering"); When you work with these influencers to promote your product, that's called influencer marketing. Covering both channels ensures that your messages are cant-miss. Highlight the benefits of working together. Again, the "right" answer here isn't one-size-fits-all. I have 5,000 followers, and its flattering when brands send me product. Your first impression could be a make or break moment in your relationship with that influencer. Examples of what you can offer influencers as compensation when you pitch them, include: Product discounts or giveaways Offer them a discount on your product or services. Hey [first name of influencer], we have this product that I think youd like. Influencer AnalysisLearn a creators engagement rates and metrics on social. It did so to clamp down on wasteful and unnecessary expenditure online, after it realised that a lot of its digital marketing was making no difference to sales. Want to get information when it goes public? You will have to check the percentage of followers who regularly like, comment, and share an influencers content. Industry Solutions Research the brand You'll get the best results when you really know the brand you're hoping to work with. Research by Markerly found that as an influencers follower total rises, the rate of engagement (likes and comments) with followers decreases. Not sure how to nail influencer outreach or make your messages land? Heres how it works. In light of the nature of authentic brand-influencer relationships, it is a good idea to let go of certain corporate attitudes in favor of getting to know your influencers. } Instead of focusing on free products or post requirements, devote your first message to establishing a connection to the influencer. Let me know if youre interested at all? Influencer marketing is taking over. This outreach idea to attend an event is sure to attract. Consider metrics such as the influencers follower counts on their Instagram, Facebook and Twitter pages. Relationship Management Start your thirty-day free trial and turn your free WiFi into a machine for growth. Asking an Influencer to Promote Your Products. Your first impression could be a make or break moment in your relationship with that influencer. Ask yourself these questions as you review an influencers social media platform: If you pitch it right, they will probably ask for something more than a review unit or free samples if they still need to get sponsorships. $(".menu-custom-mega-menu-2023-container .menu-vertical > ul > li > a").hover(//When you hover over link in second level menu, add hovering class to it With this approach, you can compare multiple influencers and rate their effectiveness based on the following metrics: Depending upon the social media platform and the industry, influencer outreach could look a little different. While maintaining appropriate boundaries, dont be afraid to make your outreach efforts personal and genuine. Send a follow-up email. Capterra Also, dont make the outreach email all about your brand. Carro asked a group of successful influencers what their favorite outreach messages were. Likewise, you might want to use a key opinion leader (KOL), someone who is the go-to person for their subject of expertise online and in real life. How to Message Influencers: Try Our Sample Templates! For reference, this message is ~150 words. jQuery(this).attr("aria-expanded", "true"); One way to do this, for example, is to offer them a free sample or product to test. I wanted to personallyinvite you to join our ambassador program! Take tips and maximize your marketing potential from big-name brands. Reaching the point when youre ready to contact your chosen influencer is exciting. Follow these easy steps: Businesses rely on effective sales trajectory management to close deals. Below is an example from. Take the time to look through content posted by potential influencers on their blogs and social channels. In the world of digital marketing, the value of real influence is increasingly being recognised. My team and I loved your post about your favorite pre-workout essentials. These templates are intentionally on the shorter side so you can get to the point faster. So much of how to ask about a collaboration on Instagram is doing so on the creators terms. jQuery(".webinar-menu-slider-container").slick("unslick"); More customer reviews leaveMenu.call(this); How to pitch yourself as an influencer to brands [+Templates] My name is Kristen and I work for Flex. 1. Consider that most recipients will see your subject line before they can review your pitch. Were looking to create a big buzz on social media for the launch, so knew that we had to invite you! Discovery Suite New Without any modifications, this message got an average 43% open rate, which is a 113% improvement over typical cold emails! As such, it is a good idea for you to take time to get to know the influencers youre interested in. We [insert summary sentence of your product/service and unique selling proposition]. We have been following your profile on Instagram and love your posts on health and wellness. Everyone may be online these days, but that doesn't mean they're engaging with your marketing. This step ensures the influencer that you dont just partner with anyone on social media. However, even the best influencers will struggle to maintain authenticity if the brand-influencer relationship is awkward and manufactured. Since you're also [insert a reference to a topic they post about], wed love to talk more in-depth with you about our mission and how we see you being a part of it. 6 Message Templates for Influencer Invites and Collaborations Product Gifting. Read This Before Sending Emails or DMs to Influencers! $("#div-c085d67").focus( //When screen reader focuses on the login to the left of the nav menu try{ Here Are 17 Examples of Promotional Messages (That Don't Sound Like Spam) Hailey Colwell on February 25, 2022. Take our product tour to learn more.Watch a Demo With this approach, you can compare multiple influencers and rate their effectiveness based on the following metrics: Try influencer gifting (product seeding). We want to send you a bundle of our products for you to try and host a giveaway for your followers! Pure Rose also sent a followup message to the influencers who didnt respond, greatly improving his overall responses. Propose and outline a partnership. Then again, some dont. Marketing But before you even start to craft an email, you have to think about what message you want to convey to them. Likes can be a helpful metric, so long as you understand that liking a post may not indicate much by way of thoughtful interactions between influencers and followers. . Learn a creators engagement rates and metrics on social. To wrap things up, well answer some of the most common outreach-related questions we get. In the example above, you want to keep your offer simple and one-sided. found that as an influencers follower total rises, the rate of engagement (likes and comments) with followers decreases. ROI of Influencer Marketing Not to mention your dog, Waffles, is sooo cute! Use this link to visit, and request something at no charge that catches your eye. If you follow our best practices and influencer outreach email examples, you will write an inspiring collaboration email that convinces the recipient to work with your company. Influencers are individuals that have audiences you're interested in marketing to. The influencer outreach process sets the tone for your partnerships. Brands interested in participating in a competition or giveaway will have the privilege of getting their product name in front of more people. Our Carro Brand Partner, Pure Rose, modified our initial email template to suit their brands unique voice and mission. Let an influencer know if you've done this and use it as an opportunity to find out if they might be interested to work with you. Your message should not be longer than 100 words. Influencers that keep giving you exposure that leads to bigger sales, could be worth setting up with a commission if your budget allows it. Oh, and we also break down a handful of pitches that fell flat. Having thousands of followers doesnt necessarily mean that they can be influenced easily. Its important to mention who you are and what you do, but its premature to expect that the prospective influencer will fall in love with your brand and product after a single message. What makes an influencer want to work with you? Youre in the right place! Program Size My team and I loved your post about [insert description of related post]. Pick the Perfect Products to Send to Your Influencers. There is an art to approaching influencers. The influencer will build their reputation by promoting products that their followers are actually interested in. Why did this influencer stick out above all the other influencers out there? Shout outs Being attributed as an industry expert is one of the greatest shout outs an influencer can get as they receive recognition of their expertise and the ability to leverage your content in their own efforts. Promotion announcement email subject. Were launching a brand new campaign for our Shake It! organic protein shakes and would love for you to represent Flex as an ambassador! Customers The Key to Successful Influencer Marketing For example, Im going to reach out to 20 creators this week.. This is a particularly good one to use for micro influencers as they are more likely to make use of this and give you brand exposure. Therefore, you should refrain from using the initial contact to pitch your products. Reporting & Analytics 6 Email and Instagram DM Templates for Influencer Outreach, We also break down best practices for outreach and, Subject lines are crucial when it comes to. Identify the right influencer for your marketing goals, Create a unique pitch to them avoid templates, Highlight your own connection to the brand, Invite the influencer to work with your brand, Help the influencer understand how your content aligns with their brand, Step #3: Craft the perfect outreach email, Step #5: Find a template that works for you.
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